These are two completely different but related things. Note: In the 21st century, a website is used to access business and not to promote a business. Conversely, social media is used for promotion and brand awareness, rather than access.
Our belief is for a business of any kind not to have a website, its hope to expand and maximise profit is not realistic. Whether you are into an online agro market, a retail store or a carpenter, your website is key for potential customers to find and connect with you even if only to find out your address, telephone number and transaction hours.
Social media, which if done correctly actually requires quite a bit of effort, can help to drive traffic to your website and hence your business. Your business either small or large needs to be on social media. If you aren’t, you’re missing out on cheap and effective marketing tools.
However, not every social media platform is a good fit for every business. You should invest your time and skills in the platforms where you’re most likely to reach and engage with your target audience.
Doing A Research On Your Brand
As you’re deciding how to brand yourself, Google yourself to get an idea of what’s already out there. (tip: If you’re in Chrome, use an incognito tab to avoid any saved search elements.) Look for your full name and any variations of your name you might have used.
Once you’ve decided on your brand, do periodic Google checks to make sure you’re showing up the way you want, and be sure to update each account regularly. This shows that you’re engaged and keen to stay updated on current events within your industry.
It’s becoming more necessary than ever to have a personal brand unifying your social media. While it may not get you the job, lack of or bad branding could cost you an opportunity.